The founder of MICROCELL, Mr.Hu raised in Jiangsu province but has a daughter and granddaughter who wanted toy batteries which he found that many batteries on the market were sub-standard or varied in quality but he couldn’t find one for sale with matching price and performance to suit him personally. So he started up this battery company hoping others won’t face such problems as well when buying something like that again. He wishes his own brand MICROCELL would provide consumers all over the world access to high-performing yet cost-effective cells at their convenience, as difficult as that may be. But Mr. Hu has the passion and inner calling to do this work. Mr. Hu believes that the best and most effective way to help many people who buy batteries for their loved ones or customers who use batteries can be done by delivering the right and high-quality batteries.